Dub.co Link Management Platform
Dub.co is an open-source link management platform that allows users to create, customize, and track short links with advanced analytics — all while keeping privacy, performance, and developer flexibility front and center.
Modern Privacy-First
Link Management Platform
Dub.co is a modern, privacy-first link management platform that’s quickly becoming a favorite among savvy marketers and developers. So what makes Dub.co stand out in a space already filled with giants like Bitly, Rebrandly, and TinyURL?

What is Dub.co?
Dub.co is an open-source link management platform that allows users to create, customize, and track short links with advanced analytics — all while keeping privacy, performance, and developer flexibility front and center.
Originally started as a side project, Dub.co has rapidly grown in popularity thanks to its clean interface, open-source nature, and commitment to transparency and speed. It empowers users to own their link data, customize their URLs, and gain actionable insights — all without selling user data or bombarding users with ads.
What Makes Dub.co Different?
Here’s where Dub.co stands apart from the crowd:
1. Open Source and Developer-Friendly
Unlike most link platforms, Dub.co is fully open source. This means anyone can inspect, modify, or self-host the platform. For developers and privacy-conscious organizations, this is a huge plus.
- 🌐 Self-Host It: Want full control over your data? You can deploy your own instance of Dub.co with just a few clicks using platforms like Vercel or Docker.
- 🧩 Customizable: Developers can tweak the UI, tracking behavior, domains, and more to meet specific use cases.
- 🤝 Transparent Codebase: No hidden code or third-party trackers — just a clean, trusted platform you can audit.
2. Privacy-First by Design
One of Dub.co’s core values is respecting user and visitor privacy. Unlike many other platforms, Dub.co doesn’t rely on invasive trackers or sell your analytics data to third parties.
- 🔒 No Cookies or Cross-Site Tracking
- 📉 Anonymized Analytics
- 🧑💻 GDPR and CCPA Friendly by default
If you or your users are privacy-minded, this is a game-changer.
3. Beautiful, Modern UI
Let’s face it — some link management tools still look like they’re stuck in 2008. Dub.co offers a sleek, minimalistic interface that’s not just beautiful but highly functional.
- 📊 At-a-glance analytics
- 🎨 Easy custom branding
- ⚡ Lightning-fast dashboard performance
It’s designed for both beginners and pros who want to manage links without a clunky experience.
4. Free for Individuals, Flexible for Teams
Dub.co offers a generous free tier that gives individuals all the tools they need to manage and track their links without hidden fees or aggressive upsells.
For teams and businesses, Dub.co also offers collaborative features, branded domains, and advanced insights — all at a competitive price.
- ✅ Unlimited branded domains
- ✅ Team-based permissions
- ✅ Real-time click tracking
5. Built for Performance and Scale
Under the hood, Dub.co is built with Next.js, deployed on Vercel, and optimized for speed. This means near-instant redirects, reliable uptime, and infrastructure that can handle enterprise-scale traffic.
- ⚙️ Powered by cutting-edge tech stack
- 🔄 Instant redirects without latency
- 📈 Scalable to millions of clicks/month
6. Integrations and API Access
For power users and developers, Dub.co provides a robust API for managing links programmatically. Whether you’re building automations, tracking marketing campaigns, or integrating into your CMS — Dub has you covered.
- 🔗 REST API with full docs
- ⚡ Webhooks for real-time updates
- 🤖 Zapier & custom workflow compatibility
How Does Dub.co Compare to Other Platforms?
Feature | Dub.co | Bitly | Rebrandly | TinyURL |
---|---|---|---|---|
Open Source | ✅ Yes | ❌ No | ❌ No | ❌ No |
Self-Hosting Option | ✅ Yes | ❌ No | ❌ No | ❌ No |
Privacy-First | ✅ Yes | ❌ Limited | ❌ Limited | ❌ Limited |
Branded Domains | ✅ Unlimited | ✅ Limited | ✅ Yes | ✅ Limited |
Free Tier | ✅ Generous | ✅ Limited | ✅ Limited | ✅ Limited |
API Access | ✅ Full | ✅ With Premium | ✅ With Premium | ❌ No |
Real-Time Analytics | ✅ Yes | ✅ Yes | ✅ Yes | ❌ No |
Who Should Use Dub.co?
Dub.co is ideal for:
- Marketers who want clean, trackable, branded links without compromising user privacy
- Developers who want to build or integrate a customizable link shortening tool
- Startups and agencies looking for cost-effective, team-based link management
- Privacy-conscious creators who care about transparency and open data

Ready to give your links an upgrade?
In a world where data privacy is becoming increasingly important and digital efficiency is everything, Dub.co is a breath of fresh air. It blends the performance of a modern tech stack with the freedom of open-source tools and the ethics of a privacy-first platform.
Whether you’re a solo creator, a fast-growing startup, or an enterprise team, Dub.co offers a unique combination of power, control, and simplicity — making it one of the most exciting link management platforms on the market today.